最近與客戶交談，報價，客戶常說的是“這麽貴，那(nà)不如做(zuò)競價排名”網絡教學網絡在這裏給了我們一些(xiē)競價排名和(hé)網站(zhàn)優化的優點和(hé)缺點，讓客戶知道(dào)如何比較價格網站(zhàn)優化和(hé)PPC。

         的PPC的優點和(hé)缺點：

         優點：

         快速設置關鍵詞價格：充電(diàn)瞬間(jiān)可(kě)以進入百度排名的前十名，位置可(kě)以控制(zhì)的。

         2，無限數(shù)量的關鍵字：在後台可(kě)以設置無數(shù)的關鍵詞推廣，數(shù)量自己控制(zhì)，沒有(yǒu)任何限制(zhì)。

         3，關鍵詞，無論難易程度：不論如何流行(xíng)的關鍵詞，隻要你(nǐ)想做(zuò)的事，你(nǐ)可(kě)以進入前三甚至。

         缺點：

         1，高(gāo)價格競争力的話(huà)，價格可(kě)以達到幾元，甚至上(shàng)千萬美元的人(rén)民币，消費幾千元甚至幾萬元人(rén)民币一個(gè)月，如果是做(zuò)長期，需要長期的成本如此高(gāo)的成本。

         管理(lǐ)麻煩：如果你(nǐ)想确保定位和(hé)控制(zhì)成本，你(nǐ)需要每天價格查看，設置最合适的價格為(wèi)拍賣。

         人(rén)事管理(lǐ)：需要手工篩關鍵詞選擇了正确的關鍵詞，衡量價格，檢查效果，這将支付雇員工資。

         各自獨立的發動機：每個(gè)引擎都是單獨的，你(nǐ)在百度競價，谷歌(gē)也不會(huì)出現排名雅虎，也不會(huì)出現排名，如果你(nǐ)想要所有(yǒu)引擎排名，那(nà)就要花(huā)費很(hěn)多(duō)的時(shí)間(jiān)反複和(hé)推廣費用。

         穩定性差：一旦别人(rén)的價格比你(nǐ)高(gāo)，你(nǐ)會(huì)排在後面;一旦您的帳戶預算(suàn)的日常消費，你(nǐ)的排名就會(huì)立刻消失。

         6，惡意點擊：競價排名惡意點擊，你(nǐ)一半的廣告費用是競争對手，廣告公司的空(kōng)閑無聊的人(rén)，這些(xiē)人(rén)不會(huì)給你(nǐ)任何好處消耗的惡意點擊，你(nǐ)無法阻止。

         搜索引擎優化的優點和(hé)缺點：

         優點：

         便宜：網站(zhàn)優化維護的成本，一年的排名可(kě)能隻是做(zuò)競價一到兩個(gè)月的成本相比，拍賣便宜。

         2，管理(lǐ)簡單：企業無需專人(rén)管理(lǐ)，所有(yǒu)的網站(zhàn)優化服務，為(wèi)您的維護，企業也隻是不定期觀察下排名位置是穩定的，可(kě)以為(wèi)您節省聘請(qǐng)專業人(rén)士來(lái)管理(lǐ)你(nǐ)的開(kāi)支。

         3引擎通(tōng)吃(chī)：網站(zhàn)優化最大(dà)的好處是獨立的發動機，即使你(nǐ)隻需要優化百度，但(dàn)谷歌(gē)，雅虎或其他搜索引擎排名的結果将有(yǒu)所改善，在無形中給您帶來(lái)更有(yǒu)效的訪問者。

         4，不要擔心惡意點擊：我們所做(zuò)的效果是自然排名，不支付每次點擊的，不管你(nǐ)的競争對手如何點，不會(huì)給你(nǐ)浪費錢(qián)。

         穩定性：好排名的網站(zhàn)優化技(jì)術(shù)，與正規網站(zhàn)，隻要保養得(de)當，排名的穩定性非常強，可(kě)能不會(huì)改變在幾年的位置。

         缺點：

         見效慢：網站(zhàn)優化排名并不快，和(hé)普通(tōng)難度的詞大(dà)約需要2-3個(gè)月的時(shí)間(jiān)，更困難的話(huà)，你(nǐ)需要4-5個(gè)月甚至更長的時(shí)間(jiān)，建議公司可(kě)以銷售淡季網站(zhàn)優化工作(zuò)的銷售旺季，排名基本穩定。

         2，排名規則的不确定性：每一個(gè)不同的搜索引擎排名規則可(kě)能會(huì)改變在當天的搜索引擎排名規則，或許還(hái)會(huì)有(yǒu)原來(lái)的排名位置的變化，這是正常的現象，我們将研究的最新規則最快恢複的網站(zhàn)的排名。

         關鍵詞區(qū)分難易程度：太熱了競争性的關鍵字，如：手機，MP3等，做(zuò)優化排名難度是很(hěn)大(dà)的，這需要一個(gè)很(hěn)長的時(shí)間(jiān)，而且價格是非常高(gāo)的，所以也很(hěn)難字是不适合的，用于優化。

         關鍵字：網站(zhàn)優化頁面，數(shù)量有(yǒu)限，建議隻是一家(jiā)之言，不超過3-4，1-2是主詞，剩餘1-2分割，不能做(zuò)PPC的那(nà)種想做(zuò)的事多(duō)少(shǎo)多(duō)少(shǎo)的效果。

         排名位置在PPC：這是由百度的規則後，才PPC網站(zhàn)的自然排名的位置，如果第一個(gè)網頁上(shàng)的所有(yǒu)PPC，那(nà)麽自然排名隻能出現在第二頁，這種情況下，隻有(yǒu)百度存在。

         綜合分析：

         優點和(hé)缺點相比上(shàng)述網站(zhàn)優化，整體(tǐ)效果是遠遠強于PPC的，價格是低(dī)于PPC幾次，那(nà)些(xiē)聲稱自己是誰如此昂貴的，它是更好地做(zuò)競價排名“公司隻是使用網站(zhàn)優化的價格，他也每天的成本控制(zhì)百度競價相比，他們并沒有(yǒu)考慮網站(zhàn)優化提高(gāo)網站(zhàn)排名在所有(yǒu)的引擎也忽略了做(zuò)其他搜索引擎的競價成本的錯覺。

         最後，我必須說，PPC和(hé)網站(zhàn)優化的長處和(hé)短(duǎn)處，大(dà)量的客戶建議的廣告預算(suàn)，可(kě)以考慮先做(zuò)競價排名，網站(zhàn)優化工作(zuò)，在規定的時(shí)間(jiān)結束時(shí)，排名的網站(zhàn)優化工作(zuò)符合要求的PPC ，然後取出，這可(kě)能是一個(gè)很(hěn)好的過渡，不會(huì)影(yǐng)響對于任何一個(gè)企業的營銷，營銷是第一位的，無論網站(zhàn)優化或PPC營銷和(hé)服務，這樣做(zuò)的核心目的的廣告。

         Recent conversations with customers, the quoted price, customers often say is "so expensive, it had better do PPC" web teaching network here gave us something about the advantages and disadvantages of PPC and website optimization, Let customers know how to compare the prices of website optimization and PPC.

         The advantages and disadvantages of PPC:

         Advantages:

         A quick set Keywords Price: recharge instantly can enter Baidu ranked in the top ten, location can control.

         2, unlimited number of keywords: numerous keyword promotion can be set in the background, the number of their control, without any restrictions.

         3, keyword, regardless of the degree of difficulty: no matter how popular key words, as long as you want to do, you can enter the first three even.

         Disadvantages:

         1, the high price: competitive words, the price can reach a few dollars, or even tens of dollars RMB, the consumption of a few thousand dollars or even a few million RMB a month, if it is to do long-term, it would require long-term cost of such a high cost.

         , Management trouble: If you want to ensure that the location and control costs, you need every day prices View, set the most appropriate price for the auction.

, Personnel management: the need for hand screening Keywords picked the right keywords, the measure of the price, check effect, This will then pay the wages of the employee.

         Respective independence of the engine: each engine are each separate, you do in Baidu bidding, Google it will not appear ranking Yahoo that will not appear ranking, if you want all engines ranking it would have to spend many times repeatedly and promotion expenses.

         Poor stability: Once the price of others than your high, you will be ranked behind; Once your account budget for daily consumption is over, your rankings will immediately disappear.

         6, malicious Click: PPC malicious clicks, you half the advertising costs are competitors, advertising agencies idle boring people to malicious clicks consumed the, these people will not give you any benefits , and you can not be prevented.

         seo advantages and disadvantages:

         Advantages:

         Cheap: website optimization to maintain the cost of one-year ranking might just do the bidding to the cost of one to two months, compared to auction cheap.

         2, management is simple: the enterprise no special management, all by the website          optimization services for your maintenance, companies do only irregularly observed under ranking position is stable and can save you hire professionals to manage your expenses.

         3 engine take-all: website optimization biggest benefit is the independence of the engine, even if you only require optimized for Baidu, but the results of Google, Yahoo or other search engine ranking will improve, in virtually to bring you a more effective visitor.

         4, do not have to worry about malicious clicks: the effect of what we do is natural rank, not pay-per-click, no matter how your competitors point, will not give you waste money.

         Stability: well ranked website optimization techniques with regular websites, as long as proper maintenance, the stability of the rankings is very strong, probably will not change in the location of a few years.

         Disadvantages:

         Slow effect: ranking website optimization is not quick, and the general difficulty of the word takes about 2-3 months time, the more difficult words you need 4-5 months or even longer, it is recommended that companies can The off-season sales website optimization work to the sales season ranked basically stable.

         2, the uncertainty of the ranking rules: each of the different rules of the search engine ranking may change in the day of a search engine ranking rules, perhaps there will be original ranking position change This is a normal phenomenon, we will study the latest rules fastest regain the ranking of the site.

         Keywords distinguish the degree of difficulty: too hot competition keywords, such as: mobile phone, MP3, etc., do optimization rankings difficulty is great, which requires a very long time, and the price will be very high, so too difficult the word is not suitable for the optimization.

         4, a limited number of keywords: website optimization page recommend only one of the words, no more than 3-4, the 1-2 is the main word, remaining 1-2 segmentation, can not do PPC the kind of want to do how much how much effect.

         Ranking position in the PPC: This is determined by the rules of Baidu, the location of the natural ranking only after the PPC website, if the first page all over the PPC, then natural ranking can only appear in the The second page, such cases only Baidu exist.

         Comprehensive analysis:

         Advantages and disadvantages compared to the above, the overall effect of site optimization is far stronger than the PPC, the price is lower than the PPC several times, those who claim to be so expensive, it is better to do PPC "companies are just using the website optimize the price and he did compared to the daily cost control Baidu bid, they did not consider the website optimization website ranking improve in all engines will also neglected to do the bidding of other search engines will take the cost of the illusion.

         Finally, I have to say, PPC and website optimization strengths and weaknesses, plenty of customers recommend advertising budget, can be considered to do first PPC, website optimization work in the time when the end of the website optimization work, ranking meet the requirements PPC, and then removed, this can be a good transition will not impact on the marketing for any business, marketing is the first one, regardless of site optimization or PPC marketing and service, this is done the core purpose of the ad.