向<我是歌(gē)手>學習,我們seo也應該不斷更新,2013seo技(jì)術(shù)技(jì)巧大(dà)全~
seo就相當于現在的綜藝節目,人(rén)們可(kě)以選擇各種自己喜歡的節目,你(nǐ)的節目不更新,不創新,大(dà)家(jiā)在之前有(yǒu)新鮮感,看厭了。就會(huì)選擇其他節目。
值得(de)我們膜拜的就是,湖(hú)南電(diàn)視(shì)台,<kldby,搞了好多(duō)年了,不知道(dào)~~~~>
韓國的電(diàn)視(shì)節目:絕對是大(dà)神---特别學習推薦<我是歌(gē)手>
搜索引擎如何來(lái)确定原始
包括1時(shí)間(jiān)
2。出現在其他網站(zhàn)上(shàng)
在其他網站(zhàn)上(shàng)是否有(yǒu)類似的內(nèi)容
文章的鏈接地址
舊(jiù)的域名權重的重量以上(shàng)的新域名
收購舊(jiù)域名的快速發展,新的網站(zhàn)的站(zhàn)點。然而,收購這些(xiē)舊(jiù)域的前提下,在這些(xiē)領域的結合位點沒有(yǒu)作(zuò)弊。
是否支持404錯誤頁面
服務器(qì)頭檢查工具可(kě)以用來(lái)訪問一個(gè)不存在的URL的頁面,看看在返回HTTP頭,有(yǒu)信心,返回“404未找到”。
W3C标準的搜索引擎優化
更多(duō)的國內(nèi)互聯網用戶,IE浏覽器(qì),但(dàn)在世界各地的互聯網用戶,有(yǒu)些(xiē)用戶不使用IE浏覽互聯網上(shàng)的內(nèi)容,這些(xiē)用戶将使用一些(xiē)其他的浏覽工具,如Netscape,Mozilla的火(huǒ)狐,Opera。如果網站(zhàn)是不是一個(gè)W3C标準的用戶使用其他浏覽器(qì),你(nǐ)可(kě)以看到這些(xiē)網站(zhàn)。此标準是國際上(shàng)通(tōng)用的标準,該網站(zhàn)将與任何浏覽器(qì)來(lái)浏覽,能夠達到這個(gè)标準。
DIV + CSS對SEO
1。代碼精簡
簡化的亮點:一是提高(gāo)蜘蛛的抓取速度,雜項最短(duǎn)的時(shí)間(jiān)內(nèi)抓取整個(gè)頁面的代碼,這本文集的質量有(yǒu)一定的優勢:高(gāo)效抓取的頁面,你(nǐ)會(huì)收到這樣的蜘蛛,所以包括的數(shù)目一定的好處
2。嵌套表
根據目前掌握的情況看,蜘蛛抓取的頁面布局表中遭遇跳(tiào)過嵌套多(duō)層嵌套的表格,或放棄整個(gè)頁面。使用一個(gè)表單頁面,為(wèi)了達到一定的視(shì)覺效果,不得(de)不套用一個(gè)以上(shàng)的表格。如果嵌套表的核心內(nèi)容,蜘蛛抓取跳(tiào)過這一段沒有(yǒu)抓取到的頁面的核心,這個(gè)頁面成為(wèi)了類似的網頁。
網站(zhàn)過多(duō)的相似頁面會(huì)影(yǐng)響排名及域名信任。
3速度問題
DIV + CSS布局和(hé)表布局的代碼相比減少(shǎo)了頁面加載速度有(yǒu)了很(hěn)大(dà)的提高(gāo),這是非常有(yǒu)利于蜘蛛爬行(xíng)。過多(duō)的頁面代碼可(kě)能造成爬行(xíng)超時(shí),蜘蛛就會(huì)認為(wèi)這個(gè)頁面無法訪問,記錄和(hé)重量的影(yǐng)響。另一方面,真正的網站(zhàn),而不僅僅是追求包容性,排名,快速的響應速度是提高(gāo)用戶體(tǐ)驗。
修改設計(jì)更加高(gāo)效,
保持視(shì)覺上(shàng)的一緻性,
6。排行(xíng)
靜态頁面搜索引擎優化
搜索引擎的靜态和(hé)動态頁面并沒有(yǒu)特别的好或壞,但(dàn)有(yǒu)時(shí)動态頁面的參數(shù)機制(zhì)不利于搜索引擎,靜态頁面更容易把它列入。此外,靜态頁面在一定程度上(shàng)降低(dī)了系統的負載,同時(shí)也提高(gāo)了速度的頁面訪問量,系統的性能和(hé)穩定性。不需要真正靜态的,隻需要僞靜态,也可(kě)以通(tōng)過一些(xiē)軟件開(kāi)發和(hé)服務器(qì)技(jì)術(shù)。
目錄級SEO
如果頁面被存儲在三個(gè)或更多(duō)個(gè)目錄,搜索引擎抓取将是困難的,許多(duō)的元素不包括在內(nèi),一般存儲盡可(kě)能多(duō)的內(nèi)容的重要性,所以,不僅包括的速度相比,頂端級目錄,排名比深層次的目錄要高(gāo)。同時(shí),設置該目錄中的關鍵字是非常重要的,當然,有(yǒu)時(shí)您正在訪問的域名并不一定隻在根目錄下的目錄,将肯定比單頁,目錄頁,這種單一的頁面在搜索高(gāo)發動機的重量。
如果關鍵字級别分為(wèi)三個(gè)層次。作(zuò)為(wèi)一個(gè)例子,關鍵字“網站(zhàn)策劃”網站(zhàn)策劃“是核心關鍵詞。當然,單詞”網站(zhàn)策劃“,許多(duō)延長的期限,例如:很(hěn)多(duō)的兩本書(shū),網站(zhàn)策劃,網站(zhàn)策劃方案,網站(zhàn)規劃策略擴展關鍵詞。設計(jì)結構的網站(zhàn)時(shí),網站(zhàn)策劃作(zuò)為(wèi)一個(gè)核心關鍵詞,這個(gè)詞必須出現在域名中,這兩個(gè)擴展關鍵字可(kě)以作(zuò)為(wèi)一個(gè)子欄目出現在目錄名,例如,在這部分的網站(zhàn)策劃方案添加到第三層,是專門(mén)優化的三個(gè)關鍵詞的頁面,包含一個(gè)單頁網站(zhàn)策劃方案下載該網站(zhàn)的頁面結構中包含重要的關鍵字,成都到優化的重視(shì)程度。的關鍵字相匹配的重要的關鍵詞被放在一個(gè)重要的位置。
一些(xiē)設置技(jì)巧:
延伸出來(lái)的列名作(zuò)為(wèi)核心關鍵詞,這兩個(gè)關鍵詞,這可(kě)以算(suàn)作(zuò)一個(gè)關鍵字二級分類。
2。擴展出來(lái)的三個(gè)關鍵字兩個(gè)關鍵字作(zuò)為(wèi)主關鍵字,你(nǐ)想添加一個(gè)單頁,關鍵字的具體(tǐ)內(nèi)容頁。
目錄文件名SEO
關鍵詞無所不在的原則,你(nǐ)可(kě)以使用目錄名和(hé)文件名的關鍵字。單一的關鍵字直接命名為(wèi)文件名稱,關鍵字組,你(nǐ)需要使用單獨的分隔符之間(jiān)的這些(xiē)話(huà)連字符“ - ”
分居,和(hé)下劃線“_”空(kōng)間(jiān)“%20”URL也很(hěn)頻繁。因此,如果“地圖”選擇英文的文件名,以下三種分離方式:中國 - map.htm China_map.htm,與中國%20map.htm的。
這些(xiē)類型的書(shū)面形式是合适不合适哪個(gè)?
目前,谷歌(gē)和(hé)其他搜索引擎不同意“_”作(zuò)為(wèi)分隔符。每次運行(xíng)的中國地圖和(hé)中國%20map,等于中國地圖,但(dàn)China_map一起被讀入Chinamap關鍵詞失去意義。中國 - map.htm正确的寫法,千萬要注意。因此,如果關鍵短(duǎn)語的目錄和(hé)文件名,用連字符“ - ”而不是下劃線“_”是分開(kāi)的。
SEO頁面的大(dà)小(xiǎo)
這似乎并沒有(yǒu)定論。推薦控制(zhì)在35K到100K左右就可(kě)以了,當然,越小(xiǎo)越好的情況下,以确保其他條件頁。我們先澄清下頁的是什麽樣的概念。有(yǒu)些(xiē)SEO新手可(kě)能會(huì)問,如果我有(yǒu)30K的網頁的HTML源代碼頁,兩張圖片分别為(wèi)100K和(hé)80K,以及一個(gè)外部CSS文件的引用,15K大(dà)小(xiǎo),也把頁面上(shàng)的2M音(yīn)頻文件,然後在頁面音(yīn)量?大(dà)多(duō)數(shù)人(rén)都承認,頁面大(dà)小(xiǎo)為(wèi)30K。頁面大(dà)小(xiǎo)實際上(shàng)是指源文件大(dà)小(xiǎo)的頁面輸出後,服務器(qì)解釋HTML文檔不包含PHP語言解釋,ASP,和(hé)其他語言,但(dàn)不包括Flash,圖片,音(yīn)頻,視(shì)頻文件,還(hái)可(kě)以不包括外部呼叫(如果它不直接寫入在此類别頁面的源代碼中的),CSS,JS文件。但(dàn)是Firefox的一個(gè)插件YSlow的分析頁面大(dà)小(xiǎo),包括以上(shàng)的大(dà)部分內(nèi)容。事實上(shàng),從另一方面,考慮到圖片,宣傳,CSS,JS,應該優化土地
黨。使web變得(de)更小(xiǎo)的方法有(yǒu)很(hěn)多(duō),作(zuò)為(wèi)處理(lǐ)可(kě)以用來(lái)壓縮頁代碼中,尋呼等的手段,也可(kě)以使用Web“減肥”軟件工具,如自動處理(lǐ)。
設計(jì)技(jì)能的标題(标題)
标題是一個(gè)頁面的核心,首先是從标題優化網頁開(kāi)始。
設計(jì)中應遵循的标題內(nèi)容如下:
1隻放1至2個(gè)關鍵字
因為(wèi)太多(duō)的關鍵詞會(huì)稀釋核心關鍵詞,搜索引擎不知道(dào)哪些(xiē)關鍵字,哪些(xiē)關鍵字是不是好的排名的頁面突出。
不要超過25個(gè)字符,50個(gè)字母的字母表
隻有(yǒu)标題描述的核心關鍵詞的标題是搜索引擎太長,也省略了後者的一部分,整個(gè)标題不能集中。
3個(gè)核心關鍵詞的排放量較前的位置
很(hěn)多(duō)網站(zhàn)把公司名稱的标題最重要的是,這是錯誤的,除非該公司的網站(zhàn)名稱包含關鍵字,因為(wèi)搜索引擎的關鍵詞的頂部是最重要的關鍵詞。
4,不要有(yǒu)一個(gè)特殊的符号
分隔“,”“,” - “是更好的。
5。進入長尾關鍵詞
用戶搜索不同的搜索關鍵詞也會(huì)有(yǒu)所不同,那(nà)麽我們就應該考慮整合的長尾關鍵詞,如:“網站(zhàn)策劃,網站(zhàn)規劃方案的300家(jiā)公司!”不僅核心關鍵詞重複2次,很(hěn)自然地變成了“方案”長尾關鍵詞。當用戶搜索網站(zhàn)策劃方案,該網站(zhàn)将在前面的搜索引擎排名。
每個(gè)頁面不相同
的網站(zhàn)的每個(gè)頁面的标題是相同的,那(nà)麽在搜索引擎沒有(yǒu)任何意義,因此它不會(huì)給很(hěn)好的排名,該網站(zhàn)也将無法獲得(de)更高(gāo)的流量。
Description(描述)的設計(jì)技(jì)巧
隻要把四個(gè)關鍵詞是更好的
的情況下,這取決于實際情況,舊(jiù)的網站(zhàn),大(dà)型網站(zhàn),搜索引擎的熱門(mén)關鍵字可(kě)以重複幾次關鍵字,因為(wèi)該網站(zhàn)具有(yǒu)一定的重量,不會(huì)容易收到懲罰。如果網站(zhàn)是新建成的,小(xiǎo)型和(hé)中型的網站(zhàn),不堆積關鍵詞,關鍵詞是最好的選擇。
不要超過100個(gè)字,200個(gè)字母的字母表
最好用最短(duǎn)的描述的一部分,不僅要控制(zhì)的話(huà),也能保持的語句流利。
3個(gè)核心關鍵詞的前
标題真理(lǐ),但(dàn)設計(jì)将更加困難,因為(wèi)該語句是比較長的
不要有(yǒu)特殊的标點符号。
5。進入更多(duō)的長尾關鍵詞
說明(míng)要融入更多(duō)的長尾關鍵詞,用戶經常搜索可(kě)以搜索關鍵字說明(míng)年就自然地進入,這會(huì)增加不同的關鍵字搜索排名和(hé)流量。
每個(gè)頁面應該是不同的
每個(gè)頁面的标題,描述應該不一樣,和(hé)這個(gè)網頁的內(nèi)容。
中關鍵詞設計(jì)能力(關鍵字)
過度使用關鍵字是到目前為(wèi)止,許多(duō)搜索引擎不再通(tōng)過檢索大(dà)量的垃圾,即使有(yǒu)多(duō)個(gè)關鍵字元,或與優化的整體(tǐ),但(dàn)在未來(lái),這也将是搜索引擎放棄使用。記住逃避中幾個(gè)問題的描述關鍵字,關鍵字不能重複使用,一個(gè)良好的關鍵字優化的字符不應該超過4個(gè)關鍵詞。設定的關鍵字,注意英文小(xiǎo)寫,用“,”分開(kāi),如果不分開(kāi),那(nà)麽搜索引擎會(huì)認為(wèi)這是一家(jiā)之言。
How search engines to determine the original
1 time is included
2. Appeared on other websites
Are there similar content on other sites
Article link address
The weight of the old domain weight above the new domain name
The acquisition of the old domain name will make the rapid development of the new site for the site. However, the acquisition of these old domain premise is that before these domain binding sites were not cheating.
Whether to support the 404 error page
Server Header Check tool can be used to access a non-existent URL of the page, look at the HTTP Header return, confident that returns "404 Not found".
W3C standard for SEO
More domestic Internet users, IE browser, but Internet users around the world, some users are not using IE to browse the Internet content, these users will be using some other browsing tools, such as Netscape, Mozilla , Firefox, Opera. If the site is not a W3C standard users to use another browser, you can not see these sites. This standard is a common international standards, the site will be able to meet this standard with any browser to navigate.
DIV + CSS for SEO
1. Streamlined code
Code to streamline the benefits of the highlights: One is to increase the the spider crawl rate, miscellaneous shortest time to crawl the entire page, this collection of quality has certain advantages: efficient crawling the page, you will receive a spider like, so included the number of certain benefits
2. Nested tables
According to the current master of the situation, spider crawling the page layout of the table encounter skip nested multilayer nested tables, or to give up the whole page. Using a form page, in order to achieve a certain visual effect, have to apply more than one form. If the nested table is the core content, spider crawling skip this paragraph does not crawl to the core of the page, this page became similar pages.
Too many sites of similar pages will affect the ranking and domain trust.
3 speed problem
DIV + CSS layout and table layout reduction compared to the code of the page loading speed has been greatly improved, which is very beneficial to the spider crawling. The excessive page code may cause crawling timeout, spider will think that this page can not be accessed, the impact of the recording and the weight. Real site, on the other hand, is not just the pursuit of inclusion, ranking, fast response speed is to improve the user experience.
Modify the design more efficient
Maintain visual consistency
6. Ranking
Static page SEO
Search engine on the static and dynamic pages and there is no particular good or bad, but sometimes the dynamic page parameter mechanism is not conducive to the search engines, static pages more easily included it. In addition, static pages to some extent reduce the load on the system, but also improve the speed of page views, system performance and stability. Do not need to really static, only need pseudo-static can also be done through a number of software development and server technology.
Directory level SEO
If the page is stored in three or more directories, search engines crawl will be difficult, many of the elements are not included, the general importance of the content as much as possible is stored, so that not only included the speed compared to the top-level directory, ranking than the deep-seated directory to be high. The same time, set the keywords in the directory is very important, of course, sometimes domain is not necessarily only the directory in the root directory, there will be certainly better than a single page in the directory page, this single page in the search engine weight high.
If the keyword level is divided into three levels. As an example, the keyword "site planning" site planning "is the core keywords. Of course, the word "site planning" many extended term. Example: a lot of two books of site planning, site planning program, site planning strategies to expand keywords. Design the structure of the site when the site planning as a core keywords, the word must appear in the domain name, and those two expansion Keywords can be used as a sub-columns appear in the directory name. For example, in this sub-part of the site planning program to add to the third layer of the page that is specifically optimized three keywords, contains a single page in the site planning program download. That website page structure contains important keywords Chengdu To optimize the degree of importance of the keyword to match the important keywords to be placed in an important position.
Some settings tips:
The two Keywords extended out from the core keywords as column name, this can be counted as a keyword secondary classification.
2. Expansion out of the three keywords from the two keywords as the main keywords you want to add a single page, the keywords of the specific content page.
Directory file name SEO
Keywords ubiquitous principle, you can use the directory name and file name to the keywords. Single keywords directly named the file name, keyword group, you need to use separate delimiter between these words hyphen "-"
Separated, and the underscore "_" space "% 20" URL also frequent. Therefore, if the "map" choice English file names, the following three kinds of separator way: China_map.htm, China-map.htm and China% 20map.htm.
These types of writing Which is appropriate inappropriate Which?
Currently, Google and other search engines do not agree with the "_" as a delimiter. Of each run China-map and China% 20map,, are equal to China map, but China_map be read into Chinamap together Keywords loses significance. The China-map.htm the correct wording, do pay attention to. Therefore, if the directory and file name of the key phrases, use a hyphen "-" instead of an underscore "_" are separated.
The size of the page for SEO
This does not seem conclusive. Recommended control in about 35K to 100K on it, of course, the smaller the better in the case to ensure that the other conditions page. Us first clarify the next page volume is what kind of concept. Some SEO newbie might ask, if I have 30K pages Html source code page, two pictures were 100K and 80K, as well as an external CSS file references, 15K size, also put on the page forward to a 2M audio file, then the page volume? Most people recognize that the page size is 30K. Page size is actually refers to the source file size of the page is output after the server interprets HTML document does not include the PHP language has not been explained, ASP, and other languages, not including Flash, images, audio, video files and also does not include external calls (if it is not directly written in the source code of the page within this category), CSS, JS files. But the Firefox a plug yslow analyze the page size, including more than most of the content. In fact, from the other hand, considering the picture, outreach css, js, it should be optimized land
Party. There are many ways to make the web become smaller, as the means to deal with can be used to compress the page code, paging, etc., can also use the Web to "lose weight" software tools such as automatic processing.
Design skills of the title (Title)
Title is the core of a page, the first is to optimize the page start from Title.
To be followed in the design of Title content is as follows:
1 put only 1 to 2 keywords
Because too many keywords will dilute the core keywords, the search engines do not know the page to highlight which keywords and which keywords are not good ranking.
Do not exceed 25 characters, 50 letters of the alphabet
Title only description of the core keywords can be the Title search engine too long also omitted the latter part of the entire Title can not be focused.
3 more core keywords emissions more forward position
Many websites put the company name on the Title foremost, this is wrong, unless the company website name which contains keywords, because the search engine that the top of the key words is the most important keywords.
4 Do not have a special symbol
Delimited by "," "," "-" is better.
5. Into the long tail keywords
Users search different search keywords will be different, then we should consider the integration of long tail keywords, such as: "site planning, site planning solutions for the 300 companies!" Not only the core words repeated 2 times, and very naturally into a "program" long tail keywords. When users search site planning program, the site will be ranked in the front of the search engines.
6 each page not identical
Title of each page of the Web site are the same, then the search engines do not have any sense, so it does not give good rankings, the site will also not get higher traffic.
Description (Description) design skills
Just put the four key words is better
The case of this depends on the actual situation, the old site, large sites, Popular keywords can be repeated several times keyword, because the site has a certain weight, the search engines will not easily received punishment. If the website is newly built, small and medium-sized site, do not pile up key words, the four key words is the best choice.
Do not over 100 words, 200 letters of the alphabet
Best to use the shortest part of the description, not only to control the number of words, but also to maintain the statement fluent.
3 more core keywords more on the front
Title truth, but the design will be more difficult, because the statement is relatively long
Do not have a special punctuation.
5. Into the more long tail keywords
Description to be incorporated into more long tail keywords, as users often search may search keywords naturally into Description years, this will increase the ranking and traffic of different keyword search.
Each page should be different
Each page's Title, Description should not the same, and the content of this page.
Keywords design skills (Keywords)
Excessive use of keywords is a lot of garbage produced by far the many search engines no longer through the retrieval, even if there are several keywords with meta, or with the optimization of the overall, but in the future this will also be the search engine to give up to use. Remember to evade several problems in the description of the keywords, keywords that can not be reused, a good keyword optimized character should not be more than 4 keywords. Set keywords, pay attention to the English lowercase, with "," to separate, if not separated, then search engines will think that is one of the words.
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